You can use a lead capture system at trade shows to gather leads from visitors. In this article, we’ll look at how to choose the right system, how to use it, and how to get the most out of it. Let’s dive in. Let’s begin by discussing how a lead capture page works. If you’re not sure what a lead capture page is, consider how to use an emotion-based one.
Using a lead capture system
If you run a small business, you may be considering using a lead capture system to generate more leads. These systems are simple or complex, and typically include a database and list of contact information. The list is the main repository for contact information, and many small businesses maintain it in a CRM or email service provider’s contacts section. Regardless of the system you choose, you should carefully consider your goals when choosing a lead capture system.
A lead capture form generally contains at least one field, usually an email address. This is a highly valuable form of data because it provides a non-intrusive means to contact a person. Adding more fields may be beneficial later on, but at this stage, you should focus on creating a connection and offering a compelling offer. You may also wish to include other information on the page, such as name and phone number.
Once you’ve created your form, the next step is creating your offer. Your offer must be valuable enough to entice a visitor to provide you with the information you need. For example, an ebook might require the recipient to provide their email address. The offer should also be high enough to attract a large number of potential clients. Ideally, a visitor will choose a value proposition that they can use as a basis for making a purchase decision.
Choosing a lead capture system
When choosing a lead capture system, look for those with a single focus and a simple design. This means a page without too many links or images that distract from its main function. Instead, the lead capture page should be focused on generating an action from the visitor. The offer should be customized, but not too specific, to make the lead capture page as effective as possible. Additionally, choose a system that allows you to integrate an auto responder into the lead capture page. Common auto responders include Mail Chimp, AWeber, and GetResponse. Other systems, such as Power Lead System, have their own integration.
If your business is on a tight budget, consider a cloud-based solution. This way, you won’t have to invest in expensive hardware or ongoing IT resources. Choosing a cloud-based lead capture system will also mean lower initial and ongoing costs. Small businesses should ask vendors about training and customer support, which is vital for success. This way, the system will not get in the way of your business growth.
Another important feature to look for when selecting a lead capture system is multi-channel lead capture. For example, Novocall’s integration with Facebook Lead Ads allows you to capture leads from Facebook. You can schedule a callback for a later date, or ask for an instant callback. In either case, the visitor will be asked to input their company information and contact information. This makes it easy to track the performance of each of the different channels.
Using a lead capture system at a trade show
When it comes to capturing leads at a trade show, you don’t want to rely on your computer. Instead, you should use an app to capture all the details from your booth visitors. Apps like SVCapture, which runs on tablets and phones, help you capture quality leads. In addition to collecting leads, these systems can save pictures and other details as well. And, best of all, they work offline.
Using a lead capture system at expos is vital for your business. It’s estimated that between 35 and 50 percent of people will do business with the first company that responds to their inquiry. Because trade shows are competitive environments, you’ll want to follow-up on hot leads as quickly as possible. Generic lead retrieval systems may limit your response time, but independent lead capture solutions sync with your existing technology within seconds, enabling automatic follow-up.
Many lead capture systems work on proprietary hardware. This makes them expensive to use and can result in a learning curve for exhibitors. These systems require additional staff to work and can be difficult lead capture to use. Some vendors also require that their representative travel to the trade show in order to train them. In addition, their technology can be outdated, relying on 1D or 2D barcodes, which are hard to scan and may not be secure enough. This can lead to lost leads and business opportunities for your company.