When designing a lead capture form, make sure it matches the color scheme of the rest of your site. For example, orange in the lead capture form headline is part of the brand’s color scheme, and the header text on the website matches the same shade of orange. Brand consistency has a big impact on conversions. Your lead capture form can also feature optional information. A small message noting that your company will never sell your email address will reassure your visitor that their information is safe.
Nine best practices for creating a lead capture form
When creating a lead capture form for your website, you should keep the process simple and straightforward. People don’t want to be bombarded with marketing emails or third-party data, so you should be upfront about your intentions. Keeping the opt-in process simple and straightforward will ensure that visitors complete the form without too much friction. If you have a lot of questions, keep your form short and sweet and ask one question at a time.
Leveraging Journey Addon to optimize
Using an analytics tool to identify potential leads from Facebook can be extremely useful. After all, people are more likely to provide personal information when you’re providing them something of value. A great way to get these leads is to optimize your pages with content that will spark their interest. Consider implementing a pop-up or hello bar. Timing is also an important factor. A pop-up that appears during exit intent can be a powerful way to capture leads from visitors who are about to leave the website.
Another important factor to consider when designing a lead capture form is the number of fields. A good form will have a headline, a few form fields, and a compelling call-to-action button. Too many fields can make the form appear cluttered and unattractive to users. They won’t want to spend the time to fill out all of the information. And too many fields means a lower conversion rate.
Positioning of a lead capture form on your website
One of the most crucial aspects of lead capture forms is visibility. Your forms should be easily accessible and visible on your website, so viewers will not have to scroll down the page to view them. Positioning your forms next to or underneath your lead magnet will keep users’ attention from being divided. You can add an image of the content offer alongside your form to further persuade users to fill in the form fields.
Another factor to consider is its length. Your lead capture form should not exceed five fields. It should be as short as possible, and should be easy to fill out. A shorter form will be more likely to generate leads, while a longer form will take the visitor more time to fill in. A simple form is the best option for most people. A multi-step form is also another option. It allows users to fill out different lead capture system of the form at the same time.
Adding customer testimonials to a lead capture form website can increase conversion rates by as much as 10 times! Customers trust other people’s opinions and a business with a solid reputation is more likely to attract free leads and close sales. 85% of people trust reviews and opinions over personal recommendations, and 91% of people look for online reviews before purchasing a product or service. Besides, testimonials show that a company can solve problems and is credible.
If you’re not sure how to get testimonials from your existing customers, try using social media platforms like Twitter and Facebook. You can also ask customers about their experiences, and they’ll be more likely to leave a review than you think. And you can also make use of customer reviews on your website to build social proof. Adding testimonials from happy customers can convince site visitors that they can trust your brand.
Including a free trial incentive
The process of opting in and signing up is made simpler and more attractive by incorporating a lead capture form. This type of web form helps you to gather valuable information from your visitors and nurture them down the sales funnel. It will also help you build long-term relationships with your prospects, which could eventually result in a sale down the line. Additionally, this type of web form will help you build brand loyalty among your prospects.
While creating a lead capture form, keep in mind that most readers don’t make it to the end of the page. To entice end-users to read more of your copy, create an intro that encourages them to scroll down the page. Remember that the placement of your lead capture form will make or break your campaign. Some people choose to place the form on a pop-up ad, which takes up most of the screen, making it impossible to miss.